Content Marketing Today

How to Keep Growing Your eMail List: Make It Top of Mind All the Time

Marketing ourselves often takes a backseat to actually providing the services we ought to be marketing.

Therefore, it’s essential to find a way to keep the most important elements of your marketing strategy right in front of your face all the time.

In her latest article in the Mindjet user newsletter, Stephanie Diamond simplifies at least one critical component: how to create a mailing list building system that self perpetuates.

We all need systems. The simpler the better.This use of a visual mind map simplifies what might otherwise be a bit daunting. Here’s how it works.

As Stephanie describes the problem:

As I work with clients, I find that most of them have at least a small mailing list.  When I ask what they are doing to build that list, they say they don’t have the time.  What I have them do is create a way to fill up the list without stopping their core work.  What that means, is creating a way to get names from your blogs, newletters, promotions, etc. that is automatically placed in a list and segmented so that specific offers can be sent easily.

Her mind map makes it easy to view and review each of the steps required to keep building that all important  e-mail list.

If you’re not focused on building your e-mail list, you should be.  You might want to consider creating your own version of this mind map so that it matches your unique marketing objectives. Then print it out and stick it up right in front of your face next to your monitor.

Want to learn more about mind mapping?  Go to the Mindjet website and check out their free webcasts.  you are almost guaranteed to find a webcast that will teach you something new about topics that are important to you. These webcasts also enable you to understand exactly how mind maps are used.  Best of all, you get to try Mindjet’s software, MindManager for free.