Comments on: 6 Reasons You Should Publish an eNewsletter http://contentmarketingtoday.com/2008/02/14/6-reason-you-should-publish-an-enewsletter/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Bob Leonard http://contentmarketingtoday.com/2008/02/14/6-reason-you-should-publish-an-enewsletter/comment-page-1/#comment-662 Bob Leonard Fri, 15 Feb 2008 14:56:07 +0000 http://contentmarketingtoday.com/2008/02/14/6-reason-you-should-publish-an-enewsletter/#comment-662 Newt, Excellent post. I know that my enewsletter has resulted in business - business that comes to me presold. By reading it, prospects know what Bolen does and they have a level of trust. It does take a little time, though. One can't expect results after publishing the first issue. My question to you is how do enewsletters compare and contrast with blogs. Should I do both? If so, how should the content and the point of view differ? Or should they? Can I reuse the same cotent for the newsletter and the blog? Newt,

Excellent post. I know that my enewsletter has resulted in business – business that comes to me presold. By reading it, prospects know what Bolen does and they have a level of trust. It does take a little time, though. One can’t expect results after publishing the first issue.

My question to you is how do enewsletters compare and contrast with blogs. Should I do both? If so, how should the content and the point of view differ? Or should they? Can I reuse the same cotent for the newsletter and the blog?

]]> By: Eric Holter http://contentmarketingtoday.com/2008/02/14/6-reason-you-should-publish-an-enewsletter/comment-page-1/#comment-642 Eric Holter Thu, 14 Feb 2008 15:21:22 +0000 http://contentmarketingtoday.com/2008/02/14/6-reason-you-should-publish-an-enewsletter/#comment-642 Great article Newt. I can testify to the long term effectiveness of an email newsletter--especially when the content also lives on your website. Expert content has all the benefit you mention as well as being valuable contributors to search traffic, client resources, and demonstration of expertise. I'd also add that for B2B companies they should resist the urge to buy a list and instead build a true opt-in subscriber list slowly over time based on the value of the content. Thanks! Great article Newt. I can testify to the long term effectiveness of an email newsletter–especially when the content also lives on your website. Expert content has all the benefit you mention as well as being valuable contributors to search traffic, client resources, and demonstration of expertise.

I’d also add that for B2B companies they should resist the urge to buy a list and instead build a true opt-in subscriber list slowly over time based on the value of the content.

Thanks!

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