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How a Saturn Auto Dealer Adapts to New Buyer Behavior
6 Reasons You Should Publish an eNewsletter

5 Great Tips for Growing Your eNewsletter List

By Newt Barrett | On February 13, 2008

avangate enewsletter Learn some valuable techniques that I should have been using from the get-go. 

So you’ve launched an eNewsletter. That suggests that you know that it can build your brand, develop trust among your potential customers, and ultimately generate more business.

To make that happen, you must keep expanding its reach. Adriana Iordan, Web Marketing Manager at Avangate shares secrets to doing just that in two related posts.

Adriana brings a content marketing sensibility to a technology-driven company. Among other things she is responsible for their content rich eNewsletter and for the great marketing advice you can find at Avangate.

Until I explored Adriana’s secrets, I thought I had things pretty well figured out.

I’ve been pretty happy with my eNewsletter, but after studying what Adriana has to say, I realized that I should be doing a lot better.  She offers tons of advice, but here are the 5 practical tips that I found most useful:

  • Include a signature at the end of your emails, containing information about your business and your personal details. This also helps build trust and provides the email recipients with a link back to the original site. Although I have boilerplate with my contact information, I am missing an opportunity to promote a number of things including our e-book, related stories, and relevant topics.
  • Provide sample eNewsletters on your website.  This shows people exactly what he they can expect if they go ahead and sign up.  I haven’t really done that so anyone who signs up for my eNewsletter directly from my website may be doing it purely on faith.
  • Segment your list so that you can provide more precisely targeted content.  In my case, I report on local Southwest Florida stories as well as national or global stories.  Many of my e-mail subscribers are, in fact, local to Southwest Florida.  By segmenting my list and changing my eNewsletter header when I have a local topic, I’m sure my open and click through rates would improve significantly.
  • Use “short, straightforward and consistent subject lines.” Too often, I think I am prone to ignore this advice.  Sometimes my urge to be amusing gets in the way of effective communication.  A funny opening line doesn’t necessarily prompt anybody to open your e-mail.  I’m also challenged at being concise and compelling.  I will have to have to work very hard to follow this advice.
  • Promote your newsletter. Adriana urges that “you make yourself seen in relevant places, i.e. closely related to your industry, such as forums or e-zine directories. Some good e-zine directories where you can do this are:”

    • Although I use a few outlets such as SmallBusinessBrief.com and Junta42.com, I should have been doing much more because I know that this is an important technique. The proof: those two sites alone generate a steady flow of traffic to ContentMarketingToday.com.

    These five tips are just the tip of Adriana’s ‘tip’ iceberg.  Be sure to check out the two great articles that either taught me or reminded me that I need to do a much better job with my eNewsletter.

    Tips for Increasing Your eNewsletter Subscriber List

    How to Increase Newsletter Subscriber List

    Posted in eNewsletters, News, Tips & Mini-Guides | digg | del.icio.us

    Comments [2]

    1. By Adriana Iordan
      On February 14, 2008
      Permalink

      Thank you Newt for mentioning some of our techniques to increase subscribers list for Avangate Digest Newsletter.

      Here are some of my favorites:
      1. Promote to social news and bookmarking sites each article from the newsletter (the online version). You mentioned junta42.com and SmallBusinessBrief.com, I like them too, but I also think Stumbleupon, dzone.com for the tech interviews from the newsletter, are interesting. It really depends on your niche, before finding which ones are working you need to test and measure.
      2. Promote to industry forums, communities, wikis.
      3. Have interesting content and try to be creative (everyday try to learn something)
      4. Manage correctly your subscribers database: make a segmentation and deliver specific content
      5. Offer free tools and whitepapers / e-books to obtain more email addresses. (you could use A/B Testing on one page where you can request an email address for downloading your useful e-book and on the other page without and compare the abandon rates)

    2. By Joe Pulizzi
      On February 14, 2008
      Permalink

      Adriana…great additions. A free tool like Hubspot has with websitegrader.com has to be my all-time favorite. Data-driven content tools are seeming to become the standard these days.

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    How a Saturn Auto Dealer Adapts to New Buyer Behavior
    6 Reasons You Should Publish an eNewsletter