http://contentmarketingtoday.com/2008/02/03/powerful-brand-built-by-great-content-marketing-from-uk-law-firm-pinsent-masons/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2008/02/03/powerful-brand-built-by-great-content-marketing-from-uk-law-firm-pinsent-masons/comment-page-1/#comment-2081 Stewart Kirkpatrick Tue, 08 Jul 2008 09:16:01 +0000 http://contentmarketingtoday.com/2008/02/03/powerful-brand-built-by-great-content-marketing-from-uk-law-firm-pinsent-masons/#comment-2081 We're a content marketing agency in Scotland (the only one) and we've been searching for a perfect example of the radical concept of "making your content compelling to win customers". And then we found Out-Law. It's almost too perfect. We'll be adding it to our list of market education tools (the latest of which is this podcast: http://www.w00tonomy.com/2008/07/w00tonomy-cast-no2-what-we-do/). Brilliant. We’re a content marketing agency in Scotland (the only one) and we’ve been searching for a perfect example of the radical concept of “making your content compelling to win customers”. And then we found Out-Law. It’s almost too perfect. We’ll be adding it to our list of market education tools (the latest of which is this podcast: http://www.w00tonomy.com/2008/07/w00tonomy-cast-no2-what-we-do/). Brilliant.

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