Comments on: "That’s So Old Mutual" is Such an Awful Ad Campaign http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/ How to turn prospects into buyers with content marketing Sun, 07 Mar 2010 07:21:35 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Joe Doe http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-6056 Joe Doe Mon, 01 Dec 2008 19:32:46 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-6056 Agreed on all...I work for them, at the unvailing of the campaign at a company-wide party, everyone NOT in marketing just had a blank stare that basically said loudly "WTF"??? Agreed on all…I work for them, at the unvailing of the campaign at a company-wide party, everyone NOT in marketing just had a blank stare that basically said loudly “WTF”???

]]> By: Newt Barrett http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-5097 Newt Barrett Wed, 05 Nov 2008 20:09:10 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-5097 Ian, Actually, my original post related to an earlier iteration of their campaign--which, believe it or not, made slightly more sense the the ad you refer to. I sure wish I had been a fly on the wall when their agency convinced the client that this campaign made sense. Ian,
Actually, my original post related to an earlier iteration of their campaign–which, believe it or not, made slightly more sense the the ad you refer to.
I sure wish I had been a fly on the wall when their agency convinced the client that this campaign made sense.

]]> By: Ian http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-5096 Ian Wed, 05 Nov 2008 19:26:52 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-5096 I just wanted to say I loved this review of their ad campaign, I arrived here after a google search trying to understand what they were trying to convey. I saw the Ad where a young surfer dude esque persona is annoying a business class passenger and my response to it was that I was supposed to empathize with the business passenger being annoyed by the idiot. I also felt like the idiot was a caricature of young people in general, but after reading your review, now I'm thinking I was supposed to be sympathetic to the hip idiot and not the square businessman. It just reinforces your argument that the message of this ad is completely lost. I just wanted to say I loved this review of their ad campaign, I arrived here after a google search trying to understand what they were trying to convey. I saw the Ad where a young surfer dude esque persona is annoying a business class passenger and my response to it was that I was supposed to empathize with the business passenger being annoyed by the idiot. I also felt like the idiot was a caricature of young people in general, but after reading your review, now I’m thinking I was supposed to be sympathetic to the hip idiot and not the square businessman.

It just reinforces your argument that the message of this ad is completely lost.

]]> By: Introducting Occipital at Occipital http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-2391 Introducting Occipital at Occipital Sat, 02 Aug 2008 21:07:05 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-2391 [...] 3. Today “Occipital” is an adjective that means “back of the head”. But after we’re done with it, the word will be firmly linked with “visual processing.” So if you’ve been calling your mullet “occipital hair” you’ll have to stop soon. Also, because Occipital is already an adjective, we won’t have to try to turn it into one like “Old Mutual“. [...] [...] 3. Today “Occipital” is an adjective that means “back of the head”. But after we’re done with it, the word will be firmly linked with “visual processing.” So if you’ve been calling your mullet “occipital hair” you’ll have to stop soon. Also, because Occipital is already an adjective, we won’t have to try to turn it into one like “Old Mutual“. [...]

]]> By: will hoskins http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-2294 will hoskins Wed, 23 Jul 2008 12:43:00 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-2294 its better than no add its better than no add

]]> By: Newt Barrett http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-2281 Newt Barrett Tue, 22 Jul 2008 15:19:20 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-2281 Will, I'm sure Old Mutual is a fine company. But I think their U.S. TV ads don't do them justice. In spite of my feeling about their advertising campaign, I certainly wish the company well. Newt Will,
I’m sure Old Mutual is a fine company. But I think their U.S. TV ads don’t do them justice. In spite of my feeling about their advertising campaign, I certainly wish the company well.
Newt

]]> By: will hoskins http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-2279 will hoskins Tue, 22 Jul 2008 13:13:27 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-2279 i think that the phrase "thats so old mutual" is a good Ad Campaign, i think that they are trying there hardest to advertise there company, my dad works for old mutual and I am proud of the things that they have done to make them selves known i think that the phrase “thats so old mutual” is a good Ad Campaign, i think that they are trying there hardest to advertise there company, my dad works for old mutual and I am proud of the things that they have done to make them selves known

]]> By: Brendan http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-2018 Brendan Sun, 29 Jun 2008 19:00:02 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-2018 One of those uniquely terrible ads that make me resolve never to buy the product, but I can't even remember what exactly it is they sell, distracted as I am by the sheer cynical crappiness of these commercials. One of those uniquely terrible ads that make me resolve never to buy the product, but I can’t even remember what exactly it is they sell, distracted as I am by the sheer cynical crappiness of these commercials.

]]> By: BJ Johnson http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-1635 BJ Johnson Thu, 15 May 2008 00:42:11 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-1635 I like the ad, and use the phrase occiasionaly as a joke. I like the ad, and use the phrase occiasionaly as a joke.

]]> By: Larry http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/comment-page-1/#comment-1483 Larry Sun, 20 Apr 2008 03:53:50 +0000 http://contentmarketingtoday.com/2008/01/29/thats-so-old-mutual-is-such-an-awful-ad-campaign/#comment-1483 Yes, the Old Mutual ads are very annoying! One of the worst campaigns ever. The direct OPPOSITE of the clever and funny ads from the Royal Bank of Scotland. Yes, the Old Mutual ads are very annoying! One of the worst campaigns ever. The direct OPPOSITE of the clever and funny ads from the Royal Bank of Scotland.

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