Comments on: A Daughter’s Blog: the Presidential Race, Authenticity, and Content Marketing http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/comment-page-1/#comment-454 Newt Barrett Fri, 25 Jan 2008 16:57:03 +0000 http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/#comment-454 Scott, Although I'm sure that Meghan's blog has at least an indirect mission to reinforce her Dad's authenticity, I loved it because it carries absolutely no political message--unlike the Romney boys' very political blog. You certainly get the feel of being behind the scene as a trusted friend. Of course, I may be naive. :-) Newt Scott,
Although I’m sure that Meghan’s blog has at least an indirect mission to reinforce her Dad’s authenticity, I loved it because it carries absolutely no political message–unlike the Romney boys’ very political blog. You certainly get the feel of being behind the scene as a trusted friend. Of course, I may be naive. :-)
Newt

]]> By: Newt Barrett http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/comment-page-1/#comment-453 Newt Barrett Fri, 25 Jan 2008 16:53:33 +0000 http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/#comment-453 Mitch, Thanks for the feedback. You hardened cynic, you! Newt Mitch,
Thanks for the feedback. You hardened cynic, you!
Newt

]]> By: Newt Barrett http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/comment-page-1/#comment-452 Newt Barrett Fri, 25 Jan 2008 16:52:28 +0000 http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/#comment-452 Samantha, Thanks for the comment. Actually I had checked out the 5 brothers blog, but found it so focused on delivering talking point type stuff that it seemed to belong to a completely different category. Here's the lead from today, for example: Dad had another great debate in Florida last night. He came off as clearly the best qualified to help fix our economy. And you know you're doing well when both Chris Matthews and David Gregory love your performance (Matthews called my dad's performance a preview of the general election). But even better is when you get praise from conservative commentators like Pat Buchannan. I admire the precision of the Romney campaign, but loved the fun, informal(although professionally done) spirit of Meghan's blog. Newt Samantha,
Thanks for the comment. Actually I had checked out the 5 brothers blog, but found it so focused on delivering talking point type stuff that it seemed to belong to a completely different category. Here’s the lead from today, for example:
Dad had another great debate in Florida last night. He came off as clearly the best qualified to help fix our economy. And you know you’re doing well when both Chris Matthews and David Gregory love your performance (Matthews called my dad’s performance a preview of the general election). But even better is when you get praise from conservative commentators like Pat Buchannan.
I admire the precision of the Romney campaign, but loved the fun, informal(although professionally done) spirit of Meghan’s blog.
Newt

]]> By: Mitch http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/comment-page-1/#comment-447 Mitch Thu, 24 Jan 2008 18:27:47 +0000 http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/#comment-447 Are you sure the blog suggests 'authenticity'? Or maybe the McCain campaign is so clever that they can simulate authenticity! What is her blog is written by his speechwriters? Nah, that would never happen.....! Are you sure the blog suggests ‘authenticity’? Or maybe the McCain campaign is so clever that they can simulate authenticity! What is her blog is written by his speechwriters? Nah, that would never happen…..!

]]> By: Scott Frangos http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/comment-page-1/#comment-446 Scott Frangos Thu, 24 Jan 2008 18:18:52 +0000 http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/#comment-446 Hi - Excellent article. Authenticity is probably not something you can learn in college -- you either have it or you don't. I used to teach a corporate newsletter writing course (before the web), and so many times I saw newsletters filled with corporate speak stories, presented with the cold detachment of the front office, vetted by the legal department, and sometimes with false, perky buzzwords like "awesome" and "incredible". Few of those newsletters ever have any impact. C'mon, when's the last time you read the corporate news? Well, maybe if you are lucky you work for a company that allows its MarCom department to put out something authentic. They're few and far between. Thanks - Scott Hi – Excellent article. Authenticity is probably not something you can learn in college — you either have it or you don’t. I used to teach a corporate newsletter writing course (before the web), and so many times I saw newsletters filled with corporate speak stories, presented with the cold detachment of the front office, vetted by the legal department, and sometimes with false, perky buzzwords like “awesome” and “incredible”. Few of those newsletters ever have any impact. C’mon, when’s the last time you read the corporate news? Well, maybe if you are lucky you work for a company that allows its MarCom department to put out something authentic. They’re few and far between.

Thanks -
Scott

]]> By: Samantha Scott http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/comment-page-1/#comment-445 Samantha Scott Thu, 24 Jan 2008 15:13:00 +0000 http://contentmarketingtoday.com/2008/01/24/a-daughters-blog-the-presidential-race-authenticity-and-content-marketing/#comment-445 Mitt Romney's five sons have started a blog as well. They each comment on different aspects of the campaign and how they play parts as well as their children. You can find it at http://fivebrothers.mittromney.com/. Mitt Romney’s five sons have started a blog as well. They each comment on different aspects of the campaign and how they play parts as well as their children. You can find it at http://fivebrothers.mittromney.com/.

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