Content Marketing Today

ContentMarketingToday.com Named as Top Blog in Junta42 Index

In January 2006 the concept of content marketing hadn’t been given a name. In January 2007 42 bloggers have been singled out as content marketing power players.  That signals the accelerating acceptance of an important trend. 

We are thrilled to be part of it–and grateful to have been named #6 out of 42 on the Junta42 website.

A year ago, neither Junta42.com nor ContentMarketingToday.com existed.  It’s not that nobody was doing content marketing.  On the contrary. Quite a few smart marketers were pursuing a strategy that had yet to be named.  Most hip marketers would probably have said that they were trying to connect with their customers by providing relevant content. They might well have thought of it as a logical extension of customer-centric selling.

In fact, I learned in the interviews for our book, Get Content. Get Customers., that most of our case study companies were pursuing sophisticated content marketing strategies.  These strategies simply seemed to interviewees as the most logical approach to customers in the 21st century. 

We all owe Joe Pulizzi a huge debt for crystallizing a concept with a name that is right on the money. ‘Content marketing’ is a great name because it coveys in two words what takes several paragraphs to describe in detail. A typical reaction came from a British law firm that is doing an amazing job with their magazine and website, www.out-law.com, “We’ve been doing content marketing since 2000, but we didn’t know what to call it.”

In addition, Joe has actively sought ought some wonderful web thinkers who are illuminating every corner of the rapidly expanding content marketing universe.  He then set about creating the ‘Junta42 Top 42′ content marketing blogs, by soliciting nominations from the experts.

So, thanks to Joe and thanks to the folks who voted for us.  We are delighted to come in at #6 after just six months in existence. 

Be sure to check out Junta42.com,Joe’s blog: blog.junta42.com, and the list of great bloggers who are enlightening all of us on how to pursue and effective content marketing strategy.

Here’s a link list of all 42 with thanks to white paper guru, Michael Stelzner, for formatting it for the rest of us:

Here is the list: