Comments on: Another Nail in the Newspaper Coffin: LA Times Axes Editor http://contentmarketingtoday.com/2008/01/21/another-nail-in-the-newspaper-coffin-la-times-axes-another-editor/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Newt Barrett http://contentmarketingtoday.com/2008/01/21/another-nail-in-the-newspaper-coffin-la-times-axes-another-editor/comment-page-1/#comment-487 Newt Barrett Wed, 30 Jan 2008 00:33:14 +0000 http://contentmarketingtoday.com/2008/01/21/another-nail-in-the-newspaper-coffin-la-times-axes-another-editor/#comment-487 Andy, I appreciate your comment. You may be right about the ultimate online solutions, but newspapers derive such a high share of revenue from their print versions, that it would be almost impossible to replace it online. As you note, it is encouraging to see that online usage is increasing. I also believe that newspapers still haven't figured out the right online model, but out of necessity, some will figure it out and survive. Newt Andy,
I appreciate your comment. You may be right about the ultimate online solutions, but newspapers derive such a high share of revenue from their print versions, that it would be almost impossible to replace it online. As you note, it is encouraging to see that online usage is increasing. I also believe that newspapers still haven’t figured out the right online model, but out of necessity, some will figure it out and survive.
Newt

]]> By: Andy http://contentmarketingtoday.com/2008/01/21/another-nail-in-the-newspaper-coffin-la-times-axes-another-editor/comment-page-1/#comment-481 Andy Mon, 28 Jan 2008 21:41:45 +0000 http://contentmarketingtoday.com/2008/01/21/another-nail-in-the-newspaper-coffin-la-times-axes-another-editor/#comment-481 Print as a distribution media may be declining, but the successful newspapers and magazines will adapt to new media and utilize their brand name to become valuable entities on the web. In fact, their online usage is rising! These big companies will find ways to build synergies across media to keep the user/viewer/customer interested in their content. Rupert Murdoch would not have bought the Wall Street Journal if it didn't have future value. Print as a distribution media may be declining, but the successful newspapers and magazines will adapt to new media and utilize their brand name to become valuable entities on the web. In fact, their online usage is rising! These big companies will find ways to build synergies across media to keep the user/viewer/customer interested in their content. Rupert Murdoch would not have bought the Wall Street Journal if it didn’t have future value.

]]> By: Bob Leonard http://contentmarketingtoday.com/2008/01/21/another-nail-in-the-newspaper-coffin-la-times-axes-another-editor/comment-page-1/#comment-424 Bob Leonard Tue, 22 Jan 2008 14:25:43 +0000 http://contentmarketingtoday.com/2008/01/21/another-nail-in-the-newspaper-coffin-la-times-axes-another-editor/#comment-424 Newt, It's sad but true. Even more so in smaller cities. I live a couple of blocks from the offices of the Sarasota Herald Tribune. Over the past three years I've watched the paper shrink in number of pages as less and less content is being published. I also have another barometer as I walk or drive by the building almost every day. Three years ago the parking lot was full and it was hard to find a space on the street. Today there are plenty of empty spaces on the street and in the lot. Unfortunately, the local economy is largely reliant on real estate development. The real estate bust has hastened the decline of the paper as it's lost much of its advertising revenue. The silver lining, for the laid off journalists at least, is the burgeoning need for quality content on the web. You and Joe Pulizzi have mentioned several times, and I know it to be true, businesses need to become publishers. As the old interruption method of advertising becomes less and less effective, content marketing (which requires quality content) is creating demand for writers who can deliver concise, relevant and useful content. Newt,

It’s sad but true. Even more so in smaller cities. I live a couple of blocks from the offices of the Sarasota Herald Tribune. Over the past three years I’ve watched the paper shrink in number of pages as less and less content is being published. I also have another barometer as I walk or drive by the building almost every day. Three years ago the parking lot was full and it was hard to find a space on the street. Today there are plenty of empty spaces on the street and in the lot. Unfortunately, the local economy is largely reliant on real estate development. The real estate bust has hastened the decline of the paper as it’s lost much of its advertising revenue. The silver lining, for the laid off journalists at least, is the burgeoning need for quality content on the web. You and Joe Pulizzi have mentioned several times, and I know it to be true, businesses need to become publishers. As the old interruption method of advertising becomes less and less effective, content marketing (which requires quality content) is creating demand for writers who can deliver concise, relevant and useful content.

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