http://contentmarketingtoday.com/2008/01/10/amazoncom-secret-great-content-great-customer-service-no-need-to-advertise-2/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2008/01/10/amazoncom-secret-great-content-great-customer-service-no-need-to-advertise-2/comment-page-1/#comment-338 Newt Barrett Thu, 10 Jan 2008 16:41:49 +0000 http://contentmarketingtoday.com/2008/01/10/amazoncom-secret-great-content-great-customer-service-no-need-to-advertise-2/#comment-338 Mary, You make an excellent point. But, I think that small companies in particular, will often have trouble making anything happen with traditional advertising because their budgets are so limited. They cannot achieve any kind of measurable impact. In fact, one legal marketing maven is telling his clients to kill their yellow pages advertising in favor of blogs that can establish thought leadership. I believe that a strong case can be made that a content heavy web presence--a website/blog combo--combined with killer customer service may do the job that traditional advertising and marketing used to do. Of course, if you can publish a great custom magazine, that's an outstanding alternative. :-) Mary,
You make an excellent point. But, I think that small companies in particular, will often have trouble making anything happen with traditional advertising because their budgets are so limited. They cannot achieve any kind of measurable impact. In fact, one legal marketing maven is telling his clients to kill their yellow pages advertising in favor of blogs that can establish thought leadership.
I believe that a strong case can be made that a content heavy web presence–a website/blog combo–combined with killer customer service may do the job that traditional advertising and marketing used to do. Of course, if you can publish a great custom magazine, that’s an outstanding alternative.

]]> http://contentmarketingtoday.com/2008/01/10/amazoncom-secret-great-content-great-customer-service-no-need-to-advertise-2/comment-page-1/#comment-337 Mary Briggs Thu, 10 Jan 2008 15:39:50 +0000 http://contentmarketingtoday.com/2008/01/10/amazoncom-secret-great-content-great-customer-service-no-need-to-advertise-2/#comment-337 I think a better headline for your article would be No Need to Advertise Anymore instead of No Need to Advertise. Amazon had already spent millions in advertising dollars and had built a great name for themselves before they decided to invest their marketing dollars in free shipping instead. It is a brillian strategy and is obviously working for them, but most businesses still must advertise to introduce their services and keep top of mind. I think a better headline for your article would be No Need to Advertise Anymore instead of No Need to Advertise. Amazon had already spent millions in advertising dollars and had built a great name for themselves before they decided to invest their marketing dollars in free shipping instead. It is a brillian strategy and is obviously working for them, but most businesses still must advertise to introduce their services and keep top of mind.

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