Comments on: Content Marketing Really Works! Our Brand New 1st Page Google Ranking Proves It!

By: Brett Gilbertson

Brett Gilbertson — Mon, 14 Jan 2008 08:55:35 +0000

G’day Newt,

Great work on getting up in Google. Word of warning for the uninitiated: Checking Google results can be one of the most addictive parts of content marketing.

Getting into Google is one of the key reasons I blog.

As Patsi mentioned, we wish that “organic” search ranking worked perfectly (i.e. best content goes to number one), but there are usually some things that you need to do to help Google along.

My tip for WordPress is to download the All in one SEO pack from the wordpress.org plug-ins directory: http://wordpress.org/extend/plugins/all-in-one-seo-pack/

It will rearrange the “title” tags on your blog post to read like this: “post title >> blog title.” WordPress works the other way around by default, and it’s not ideal for building traffic through search.

What the SEO plug-in will do is help your site to rank for many more terms in addition to the name of your blog.

Also, it’s a good idea to grab the Google Sitemap Generator pack too: http://wordpress.org/extend/plugins/google-sitemap-generator/.

- The Aussie Content Hunter

By: Newt Barrett

Newt Barrett — Fri, 11 Jan 2008 15:42:55 +0000

Patsi,
Since you are all about blogging, I really appreciate your kind words. Doing better on Google search, reinforces my belief that a significant percentage of small businesses, should have a blog-like presence on the web. But that is going to take a big shift in thinking. In fact, I’m trying to come up with a new definition for a small business blog makes it less intimidating for smaller organizations.
Newt

By: Newt Barrett

Newt Barrett — Fri, 11 Jan 2008 15:37:25 +0000

Scott,
Thanks so much. Well, there aren’t any secret SEO plug ins, but the fact that WordPress–and MS Live Writer–are so easy to use makes keeping things current and well-structured a piece of cake.
The only hard part is thinking of something to say on a regular basis.

By: Patsi Krakoff, The Blog Squad

Patsi Krakoff, The Blog Squad — Thu, 10 Jan 2008 23:32:20 +0000

Congratulations. I love it when things work the way they are suppose to. You are a prime example of what we teach our clients – sorry, Scott, but I don’t believe in secret plugins – if you write naturally about your expertise those keywords are like bread crumbs in the forest and Hansel and Gretel should be able to find you on the Google pathway. And I don’t think it matters a hoot if you use Wordpress or Typepad… it’s organic search working the way it’s suppose to! Bravo!

By: Scott Frangos

Scott Frangos — Thu, 10 Jan 2008 17:53:35 +0000

Congratulations Newt and Joe -
This is doubly sweet when you consider that it represents an SEO success AND a Content Marketing success. I think both you and Joe use WordPress? Ok… c’mon now… let’s hear about any “secret” plugins for SEO you have deployed.
- Scott

By: Newt Barrett

Newt Barrett — Thu, 10 Jan 2008 16:44:39 +0000

Thanks, Suzanne. It means a lot coming from a Ritz Carlton alum such as you.
Newt

By: Suzanne Willis

Suzanne Willis — Thu, 10 Jan 2008 12:43:34 +0000

Congratulations, Newt! I love reading Content Marketing Today and you’ve done an exceptional job of providing thought-provoking and useful information in each newsletter. I think you’re well on your way to becoming the “Content King” on all search engines and definitely in the mind of your consistent readers.