Content Marketing Today

Simple Success Strategy for Small Smoothie Supplier

A very visual blog that keeps it simple delivers dollars for Maui Wowi franchisee!

Although he comes from a sophisticated billion dollar media company background, Mitch York has left that complex baggage behind. On the web, he keeps it simple. In fact, he delivers just the right amount of information–most of it visual–on his blog: Coffees and Smoothies

Mitch learned from experience that two key factors were making it more difficult than necessary to sell his smoothie services:

• prospects weren’t exactly sure what his company did
• prospects didn’t feel comfortable working with an organization they didn’t know or trust

His blog has solved those problems. He now has credibility and clarity for his offerings. He has gotten content marketing exactly right and for the right price–Free!

When prospects arrive at the blog, they find pictures of happy customers enjoying their smoothies, coffee concoctions or hot chocolate in a festive environment. Simple captions show the names of customers such as St. Johns University, City College of NY, Bailey Arboretum, and the Fashion Institute of Technology–along with tidbits about the events. The visuals not only make it clear that Mitch is for real, but that his customers have a lot of fun while enjoying his smoothie socials.

On the right side of the blog, Mitch describes exactly what his company does and how to get in touch with him:

Cater Your Special Event with Maui Wowi Smoothies, Gourmet Hawaiian Coffees, Espressos and Chocolate Beverages.

We make fresh fruit smoothies, espresso beverages, Hawaiian coffees and gourmet chocolate drinks for parties and events in NY/LI/update NY/NJ,CT and most anywhere in the US. For information or a price quote, email me at mitch@coffeesandsmoothies.com or call 516-314-7169.

Small can be beautiful and profitable when it comes to content marketing

Coffees and Smoothies looks great. It tells us exactly what we need to know about what Mitch does and why we can trust him to do it. Wouldn’t it be great if some big-time marketers understood content marketing as well as Mitch York? Amazingly, Mitch built his blog for free using Blogger. He proves that content marketing can be simple, visual, effective, and free. Check it out–and, if you live in the NYC area, you may want to hire his company to liven up your workplace with a tropical event.

If you’re skeptical about major advertising firms getting it all wrong, our article,

3 Horrendous Mistakes Universal McCann Makes on its Website, will make a believer out of you.