Content Marketing Today

10 Biggest Secrets of Marketing to the $2 Trillion Mom Market

Learn the lessons of 6 months of research among millions of moms

Should you care about marketing to moms?  Well, in an excellent article on Marketing Daily, Emily Morris and Maria Bailey explains exactly why you should: “Mothers are the largest consumer group in the United States.  According to BSM Media they spent $2.1 trillion annually and control 85% of household spending.”

This extraordinarily powerful group of buyers is less and less susceptible to traditional marketing.  This is true even though they are in many ways very traditional in their values and concerns. But, they are suspicious and put off by marketers who seem to have a hidden agenda. You will need an effective content marketing strategy to appeal to this powerful group of reluctant buyers.

Okay, we decided they are important.  But how the heck do you connect with these ever busier women who really do not want to be sold in the same old way?  According to Morris and Bailey, you have to go where they go.  Where is that?

They go online, connecting with each other in online communities, and any marketer interested in what’s on the minds of moms must find a way to tap into these authentic conversations.

The authors provide 10 critical lessons in the understanding of today’s moms with explanation of why end of the implications of each lesson.  Here’s a quick summary of the top five:

Lesson one: Moms are in control.
Lesson two: Moms are sharing leisure time with kids.
Lesson three: Moms are making up for shortcomings in education at home.
Lesson four: Moms want to raise good citizens.
Lesson five: Every activity builds character.

You will want to read this extraordinary article in order to understand the most powerful consumer group in the country–Moms.  You’ll come away with an understanding of their reality and the ways in which you will be able to connect with them in a meaningful way.  Of course, compelling and relevant content will be a critical component of an effective marketing — to — moms strategy.

Click here to devour this must-read article.