Comments on: Local Bank Websites Robbed! Compelling Content Stolen! http://contentmarketingtoday.com/2007/12/04/local-bank-websites-robbed-compelling-content-stolen/ How to turn prospects into buyers with content marketing Thu, 29 Jul 2010 13:31:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Newt Barrett http://contentmarketingtoday.com/2007/12/04/local-bank-websites-robbed-compelling-content-stolen/comment-page-1/#comment-193 Newt Barrett Fri, 07 Dec 2007 23:47:39 +0000 http://contentmarketingtoday.com/2007/12/04/local-bank-websites-robbed-compelling-content-stolen/#comment-193 Scott, Without question for banks and lots of similar kinds of institutions, there is a need to add much more value to the content they put out on the web. Otherwise everyone sounds exactly the same. I'm sure the right to see a lot of first movers in various product and service categories who will make significant inroads into local and regional markets by virtue of the quality of content they provide. Perhaps, we can help. Newt Scott,
Without question for banks and lots of similar kinds of institutions, there is a need to add much more value to the content they put out on the web. Otherwise everyone sounds exactly the same. I’m sure the right to see a lot of first movers in various product and service categories who will make significant inroads into local and regional markets by virtue of the quality of content they provide. Perhaps, we can help.
Newt

]]> By: Scott Frangos http://contentmarketingtoday.com/2007/12/04/local-bank-websites-robbed-compelling-content-stolen/comment-page-1/#comment-181 Scott Frangos Wed, 05 Dec 2007 17:37:03 +0000 http://contentmarketingtoday.com/2007/12/04/local-bank-websites-robbed-compelling-content-stolen/#comment-181 Hi Newt & All - Excellent point. Instead of talking ABOUT what you can do -- actually DO it, on the web. I think the shift (in thinking) will come when Banks (and other similar homogenized businesses) realize that their websites are not static brochures (it's a computer, people, not ink on paper), but rather publishing platforms that can give them powerful reach, and a great R.O.I. R.O.I.? Yes. Banking is still a people business when you get to a certain transaction size, so why not use the web to make that key connection between bank officers and prospective business clients? It will be interesting to watch dynamic (content) leaders make their move. Yours, Scott Hi Newt & All -

Excellent point. Instead of talking ABOUT what you can do — actually DO it, on the web. I think the shift (in thinking) will come when Banks (and other similar homogenized businesses) realize that their websites are not static brochures (it’s a computer, people, not ink on paper), but rather publishing platforms that can give them powerful reach, and a great R.O.I.

R.O.I.? Yes. Banking is still a people business when you get to a certain transaction size, so why not use the web to make that key connection between bank officers and prospective business clients?

It will be interesting to watch dynamic (content) leaders make their move.

Yours, Scott

]]> By: William Waites http://contentmarketingtoday.com/2007/12/04/local-bank-websites-robbed-compelling-content-stolen/comment-page-1/#comment-179 William Waites Wed, 05 Dec 2007 15:45:28 +0000 http://contentmarketingtoday.com/2007/12/04/local-bank-websites-robbed-compelling-content-stolen/#comment-179 The writer is on to somehing here. The similarities of bank positioning statemenst and/or missions is largely a function of the regulated nature of their business, the actual similarity of services offerd and the somewhat incestuous nature of banking, with the same players re-appearing in new roles at new banks. That said, there is no reason - other than desire and resource commitment - that a bank can't offer significant business advice as part of its mission. In so doing, it would ingratiate itself to its customers in ways that transcend the similarities dictated by custom and regulation. Of course, it would require the dedication of resources, personnel and time to the the task of providing such information. But the loyalty bridges that it builds to its customers could exponentially outweigh the resources required to offer the help. It's a beneficial idea, Newt. The writer is on to somehing here.

The similarities of bank positioning statemenst and/or missions is largely a function of the regulated nature of their business, the actual similarity of services offerd and the somewhat incestuous nature of banking, with the same players re-appearing in new roles at new banks.

That said, there is no reason – other than desire and resource commitment – that a bank can’t offer significant business advice as part of its mission. In so doing, it would ingratiate itself to its customers in ways that transcend the similarities dictated by custom and regulation.

Of course, it would require the dedication of resources, personnel and time to the the task of providing such information. But the loyalty bridges that it builds to its customers could exponentially outweigh the resources required to offer the help.

It’s a beneficial idea, Newt.

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