http://contentmarketingtoday.com/2007/11/21/tom-brokaw-washington-post-print-dead-by-2017-okay-then-what/ How to turn prospects into buyers with content marketing Mon, 15 Mar 2010 11:51:02 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2007/11/21/tom-brokaw-washington-post-print-dead-by-2017-okay-then-what/comment-page-1/#comment-131 Tom Brokaw: Washington Post Print Dead By 2017 | bobsbraindump.com Wed, 21 Nov 2007 21:56:35 +0000 http://contentmarketingtoday.com/2007/11/21/tom-brokaw-washington-post-print-dead-by-2017-okay-then-what/#comment-131 [...] Content Marketing Today » Tom Brokaw: Washington Post Print Dead By 2017 — Okay, Then What? [...] [...] Content Marketing Today » Tom Brokaw: Washington Post Print Dead By 2017 — Okay, Then What? [...]

]]> http://contentmarketingtoday.com/2007/11/21/tom-brokaw-washington-post-print-dead-by-2017-okay-then-what/comment-page-1/#comment-129 Scott Frangos Wed, 21 Nov 2007 17:30:59 +0000 http://contentmarketingtoday.com/2007/11/21/tom-brokaw-washington-post-print-dead-by-2017-okay-then-what/#comment-129 Hi Newt - Thanks for another thought provoker. As one who began in the publishing biz, and worked for a couple of newspapers -- and lately watching them decrease in volume and effectiveness, I have to agree. With what? Well, I like your focus on "solutions." Good media will solve solutions and be sought out for it. People will pay for solutions. That just leaves the right publishing revenue "model" for old-school newspapers (they better get online), and new media alike. And, since you also made the point that people are paying less attention to ads online... that leaves? Subscriptions? Or... maybe something we haven't thought of yet. So, I'm out of here to do some thinking. Have a good Thanksgiving. - Scott Hi Newt -
Thanks for another thought provoker. As one who began in the publishing biz, and worked for a couple of newspapers — and lately watching them decrease in volume and effectiveness, I have to agree. With what? Well, I like your focus on “solutions.” Good media will solve solutions and be sought out for it. People will pay for solutions. That just leaves the right publishing revenue “model” for old-school newspapers (they better get online), and new media alike. And, since you also made the point that people are paying less attention to ads online… that leaves? Subscriptions? Or… maybe something we haven’t thought of yet. So, I’m out of here to do some thinking. Have a good Thanksgiving.
- Scott

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