http://contentmarketingtoday.com/2007/11/17/content-marketing-is-one-of-the-5-cs-according-to-webhelpermagazinecom/ How to turn prospects into buyers with content marketing Thu, 29 Jul 2010 13:31:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2007/11/17/content-marketing-is-one-of-the-5-cs-according-to-webhelpermagazinecom/comment-page-1/#comment-120 Scott Frangos Sat, 17 Nov 2007 17:48:27 +0000 http://contentmarketingtoday.com/2007/11/17/content-marketing-is-one-of-the-5-cs-according-to-webhelpermagazinecom/#comment-120 Hi Newt -- Thanks for covering my article/conversation. As an old journalist, the switch from writing articles that write at you (what I meant by "static") to articles that are part of a conversation has been an interesting shift, not without challenges, and it is websites like yours that helps illuminate this new paradigm. Thanks. I think Content is King, and in a way you can see the other C's as a kind of "content" -- conversations, and communities get captured online... just like what we are writing here eventually gets "frozen" on this page. But once the comments are posted, there's still quite a lot of energy going on (part of what you mean by "Marketing") and that is what I wish to express in the four other "C's" of Social Marketing. Enjoying the Conversation. See you in the Convergence. - Scott Hi Newt — Thanks for covering my article/conversation. As an old journalist, the switch from writing articles that write at you (what I meant by “static”) to articles that are part of a conversation has been an interesting shift, not without challenges, and it is websites like yours that helps illuminate this new paradigm. Thanks. I think Content is King, and in a way you can see the other C’s as a kind of “content” — conversations, and communities get captured online… just like what we are writing here eventually gets “frozen” on this page. But once the comments are posted, there’s still quite a lot of energy going on (part of what you mean by “Marketing”) and that is what I wish to express in the four other “C’s” of Social Marketing. Enjoying the Conversation. See you in the Convergence.
- Scott

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