Content Marketing is One of the 5 C’s According to WebHelperMagazine.com
ContentMarketingToday.com Credited for Making the Case for Content
Scott Frangos Adds 4 More C’s to the Formula for Online Success
Scott suggests that although ‘content is king’ it is just one of 5 interrelated elements which, when taken collectively, are more valuable than search marketing.
As he puts it:
Newt Barrett has a website (ContentMarketingToday.com) devoted to teaching how to “connect to your customers.” In a number of thought provoking articles there, he makes a case for “content marketing,” being much more important that Google marketing — SEO/SEM. While “content is king,” as they say, I’m not sure that it is “static” content (articles, posts, etc.) that is more important than Google marketing, but a instead, a synergy of all of the “Five C’s” listed above.
According to Scott, here are the 5 C’s and their roles:
- Content engages your audience (I’m glad Scott put it at #1)
- Community involves your audience.
- Conversation empowers your community.
- Connection builds associations.
- Convergence builds associations.
Of course, when we write about content marketing, we know that having relevant and readable–or listenable and watchable–content is just the beginning. To build thought leadership that creates trusted relationships across the Internet, you must work on all five elements. And perhaps, a sixth, ‘comedy’–that is, if you can manage to be amusing on a regular basis. 
Click on the following link to read all of what Scott has to say about ‘The Five C’s of Social Marketing.’ It’s good stuff.
If you want a crash course in why you need to get cracking now on the content marketing piece of the puzzle, click on the link to download the free eBook: Get Content. Get Customers.
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Hi Newt — Thanks for covering my article/conversation. As an old journalist, the switch from writing articles that write at you (what I meant by “static”) to articles that are part of a conversation has been an interesting shift, not without challenges, and it is websites like yours that helps illuminate this new paradigm. Thanks. I think Content is King, and in a way you can see the other C’s as a kind of “content” — conversations, and communities get captured online… just like what we are writing here eventually gets “frozen” on this page. But once the comments are posted, there’s still quite a lot of energy going on (part of what you mean by “Marketing”) and that is what I wish to express in the four other “C’s” of Social Marketing. Enjoying the Conversation. See you in the Convergence.
- Scott