Comments on: Who Cares If Grant Thornton is Passionate about the Business of Accounting? http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/comment-page-1/#comment-480 Newt Barrett Mon, 28 Jan 2008 21:40:04 +0000 http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/#comment-480 Kyle, Thanks very much for your comment. I think a major problem arises when you say 'suggests that...have a commitment, etc. My take is that the focus of the commercial requires a leap from the viewer to figure out that passion = customer service and getting it right the first time. When you have so little time to connect, you need to make it obvious that the customer comes first. And, in terms of the website, I think GT is missing a huge opportunity to convey their expertise with valuable content. Newt Kyle,
Thanks very much for your comment. I think a major problem arises when you say ‘suggests that…have a commitment, etc. My take is that the focus of the commercial requires a leap from the viewer to figure out that passion = customer service and getting it right the first time. When you have so little time to connect, you need to make it obvious that the customer comes first.
And, in terms of the website, I think GT is missing a huge opportunity to convey their expertise with valuable content.
Newt

]]> By: Kyle Bertholf http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/comment-page-1/#comment-478 Kyle Bertholf Mon, 28 Jan 2008 18:38:17 +0000 http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/#comment-478 A passion for the business of accounting suggests that Grant Thornton does have a commitment to customer service. It suggests that they are committed to being experts in their field and will get it right the first time so that their clients will not have to worry about it themselves. You may be on to something though, Grant Thornton is planning a new marketing campaign and logo due on in February. A passion for the business of accounting suggests that Grant Thornton does have a commitment to customer service. It suggests that they are committed to being experts in their field and will get it right the first time so that their clients will not have to worry about it themselves.
You may be on to something though, Grant Thornton is planning a new marketing campaign and logo due on in February.

]]> By: Content Marketing Today » The 5 Most Popular 2007 Examples of Really Bad Content Marketing http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/comment-page-1/#comment-270 Content Marketing Today » The 5 Most Popular 2007 Examples of Really Bad Content Marketing Thu, 27 Dec 2007 11:43:29 +0000 http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/#comment-270 [...] Who Cares If Grant Thornton is Passionate about the Business of Accounting? [...] [...] Who Cares If Grant Thornton is Passionate about the Business of Accounting? [...]

]]> By: Newt Barrett http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/comment-page-1/#comment-114 Newt Barrett Thu, 15 Nov 2007 23:58:50 +0000 http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/#comment-114 Kirk, Thanks for your comments. The amazing thing to me about many companies is that they remain inwardly focused in their marketing--even when they do a good job of taking care of their clients. My guess is the GT is perfectly competent in their work. They just do a terrible job of marketing their skills. Newt Kirk,
Thanks for your comments. The amazing thing to me about many companies is that they remain inwardly focused in their marketing–even when they do a good job of taking care of their clients. My guess is the GT is perfectly competent in their work. They just do a terrible job of marketing their skills.
Newt

]]> By: Kirk Ward http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/comment-page-1/#comment-111 Kirk Ward Thu, 15 Nov 2007 18:59:11 +0000 http://contentmarketingtoday.com/2007/11/15/who-cares-if-grant-thornton-is-passionate-about-the-business-of-accounting/#comment-111 Newt, You analysis of Grant Thornton's focus is dead on. In fact it is the norm for the profession. The major firms, such as Grant Thornton are faced with such a litigious society they focus inwardly and wind up creating barriers to entry rather than focusing on benefiting their clients through expanded or enhanced features. It winds up forcing many professionals to exit the large firms and instead start their own practice, where they can focus on their clients. Kirk Ward Newt,

You analysis of Grant Thornton’s focus is dead on. In fact it is the norm for the profession. The major firms, such as Grant Thornton are faced with such a litigious society they focus inwardly and wind up creating barriers to entry rather than focusing on benefiting their clients through expanded or enhanced features. It winds up forcing many professionals to exit the large firms and instead start their own practice, where they can focus on their clients.

Kirk Ward

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