http://contentmarketingtoday.com/2007/10/31/to-attract-affluent-independent-buyers-bonita-bay-group-launched-an-elegant-magazine/ How to turn prospects into buyers with content marketing Mon, 15 Mar 2010 11:51:02 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2007/10/31/to-attract-affluent-independent-buyers-bonita-bay-group-launched-an-elegant-magazine/comment-page-1/#comment-61 Newt Barrett Thu, 01 Nov 2007 14:47:51 +0000 http://contentmarketingtoday.com/2007/10/31/to-attract-affluent-independent-buyers-bonita-bay-group-launched-an-elegant-magazine/#comment-61 Lynne and Mary, Since my first exposure to Bonita Bay in 1997, I've been impressed with the authenticity of everything that they do. Not just the quality of their communities but the quality of their communications as well. So I wasn't too surprised to find that the Bonita Bay Group was embracing content marketing--a discipline that's all about understanding and caring for the customer. Lynne and Mary,
Since my first exposure to Bonita Bay in 1997, I’ve been impressed with the authenticity of everything that they do. Not just the quality of their communities but the quality of their communications as well. So I wasn’t too surprised to find that the Bonita Bay Group was embracing content marketing–a discipline that’s all about understanding and caring for the customer.

]]> http://contentmarketingtoday.com/2007/10/31/to-attract-affluent-independent-buyers-bonita-bay-group-launched-an-elegant-magazine/comment-page-1/#comment-60 Mary Briggs Thu, 01 Nov 2007 13:36:07 +0000 http://contentmarketingtoday.com/2007/10/31/to-attract-affluent-independent-buyers-bonita-bay-group-launched-an-elegant-magazine/#comment-60 Thanks for the great article, Newt! We have had great feedback from our residents on the magazine and lots of requests from them to forward copies to their friends, which are great referral sources for us. I'm happy to say that the executive management team at Bonita Bay Group really understands the value of content marketing and are supportive of this effort. Thanks for the great article, Newt! We have had great feedback from our residents on the magazine and lots of requests from them to forward copies to their friends, which are great referral sources for us. I’m happy to say that the executive management team at Bonita Bay Group really understands the value of content marketing and are supportive of this effort.

]]> http://contentmarketingtoday.com/2007/10/31/to-attract-affluent-independent-buyers-bonita-bay-group-launched-an-elegant-magazine/comment-page-1/#comment-59 lynne groth Thu, 01 Nov 2007 11:51:38 +0000 http://contentmarketingtoday.com/2007/10/31/to-attract-affluent-independent-buyers-bonita-bay-group-launched-an-elegant-magazine/#comment-59 Newt, Wonderful coverage of a very classy magazine indeed! The BBG have been wonderful publishing partners as you can imagine. They respect us as the authorities on magazine publishing and the editorial is rich in content because of the lifestyles that the Bonita Bay Group residents enjoy. Great job! Thanks for the wonderful write-up. You captured the overall mission and essence of the magazine. It has been one of the GREAT successes in my publishing career mainly due to who we are publishing this with...and for! Thanks again...Lynne Groth, Publisher, IGC Newt,
Wonderful coverage of a very classy magazine indeed! The BBG have been wonderful publishing partners as you can imagine. They respect us as the authorities on magazine publishing and the editorial is rich in content because of the lifestyles that the Bonita Bay Group residents enjoy. Great job! Thanks for the wonderful write-up. You captured the overall mission and essence of the magazine. It has been one of the GREAT successes in my publishing career mainly due to who we are publishing this with…and for! Thanks again…Lynne Groth, Publisher, IGC

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