http://contentmarketingtoday.com/2007/10/31/nikes-move-away-from-advertising-into-content-is-about-driving-revenues/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2007/10/31/nikes-move-away-from-advertising-into-content-is-about-driving-revenues/comment-page-1/#comment-63 Newt Barrett Sun, 04 Nov 2007 19:02:13 +0000 http://contentmarketingtoday.com/2007/10/31/nikes-move-away-from-advertising-into-content-is-about-driving-revenues/#comment-63 Joe, There is a telling quote from the article that should make print, radio, and television companies nervous: "We’re not in the business of keeping the media companies alive,” says Trevor Edwards, Nike’s corporate vice president for global brand and category management." Clearly Nike and other powerful brands are going to find ways to deliver relevant content to their customers that may or may not involve spending money with media companies. Joe,
There is a telling quote from the article that should make print, radio, and television companies nervous: “We’re not in the business of keeping the media companies alive,” says Trevor Edwards, Nike’s corporate vice president for global brand and category management.”
Clearly Nike and other powerful brands are going to find ways to deliver relevant content to their customers that may or may not involve spending money with media companies.

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