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	<title>Comments on: Great Content Marketing KO&#8217;s Search Marketing</title>
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	<link>http://contentmarketingtoday.com/2007/10/26/great-content-marketing-kos-search-marketing/</link>
	<description>How to turn prospects into buyers with content marketing</description>
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		<title>By: Scott Frangos</title>
		<link>http://contentmarketingtoday.com/2007/10/26/great-content-marketing-kos-search-marketing/comment-page-1/#comment-56</link>
		<dc:creator>Scott Frangos</dc:creator>
		<pubDate>Wed, 31 Oct 2007 00:21:13 +0000</pubDate>
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		<description>Hi Newt -- Good article.  I have to say that the concept, &quot;Content Marketing,&quot; is very thought provoking.  It works as both the notion of marketing your content, and further, that the content IS the marketing.  I think there might be a couple of more &quot;C&quot; terms to throw in, like &quot;Conversation&quot;  --  I am notice the importance of the social aspect of marketing much more these days.  I have a couple of other &quot;C&quot; terms in mind, but I&#039;ll hold them for a bit later in this comment conversation.
- Scott</description>
		<content:encoded><![CDATA[<p>Hi Newt &#8212; Good article.  I have to say that the concept, &#8220;Content Marketing,&#8221; is very thought provoking.  It works as both the notion of marketing your content, and further, that the content IS the marketing.  I think there might be a couple of more &#8220;C&#8221; terms to throw in, like &#8220;Conversation&#8221;  &#8212;  I am notice the importance of the social aspect of marketing much more these days.  I have a couple of other &#8220;C&#8221; terms in mind, but I&#8217;ll hold them for a bit later in this comment conversation.<br />
- Scott</p>
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