http://contentmarketingtoday.com/2007/10/24/hugging-customers-not-trees-great-blog-from-sun-microsystems-ceo/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2007/10/24/hugging-customers-not-trees-great-blog-from-sun-microsystems-ceo/comment-page-1/#comment-55 Content Marketing Today » 5 Bad Business Blogging Bloopers to Avoid Tue, 30 Oct 2007 14:49:21 +0000 http://contentmarketingtoday.com/2007/10/24/hugging-customers-not-trees-great-blog-from-sun-microsystems-ceo/#comment-55 [...] Don’t be boring.  Because there are an almost infinite number of blogs on the web, you need to intrigue your readers enough to get through the first post they find–and then go on to read more posts and mention you to their colleagues and friends.  How to avoid being boring. Don’t write about the obvious. Find out what your potential readers really would like to know about you and your companies–and present it to them in small readable chunks that make them want more.  And, finally, study the very best business bloggers to see what resonates with you and with colleagues and friends.  For example, here’s what we had to say about a great blog post by Sun Microsystems CEO, Jonathan Schwartz. [...] [...] Don’t be boring.  Because there are an almost infinite number of blogs on the web, you need to intrigue your readers enough to get through the first post they find–and then go on to read more posts and mention you to their colleagues and friends.  How to avoid being boring. Don’t write about the obvious. Find out what your potential readers really would like to know about you and your companies–and present it to them in small readable chunks that make them want more.  And, finally, study the very best business bloggers to see what resonates with you and with colleagues and friends.  For example, here’s what we had to say about a great blog post by Sun Microsystems CEO, Jonathan Schwartz. [...]

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