Comments on: Don’t Make The 7 Deadliest Content Marketing Mistakes! http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/comment-page-1/#comment-265 Newt Barrett Wed, 26 Dec 2007 21:17:33 +0000 http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/#comment-265 Walt, You are right on the money in the need to build long-term relationships. Branding advertising is probably best-suited to reinforce existing relationships. Content marketing is all about establishing a trusted relationship, even before your target buyer actually buys anything from you. I am still comfortable with customer-centric, however. I'd make the case that too many Marcom folks are busy creating stuff that doesn't help they company drive sales because they don't really understand what's going on at the customer level. Thanks for commenting. Newt Walt,
You are right on the money in the need to build long-term relationships. Branding advertising is probably best-suited to reinforce existing relationships. Content marketing is all about establishing a trusted relationship, even before your target buyer actually buys anything from you.
I am still comfortable with customer-centric, however. I’d make the case that too many Marcom folks are busy creating stuff that doesn’t help they company drive sales because they don’t really understand what’s going on at the customer level.
Thanks for commenting.
Newt

]]> By: Walt Goshert http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/comment-page-1/#comment-262 Walt Goshert Tue, 25 Dec 2007 14:25:24 +0000 http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/#comment-262 Focus on initiating, fostering, and building long-term client relationships in your marketing that naturally lead to sales rather than supporting traditional "image/branding" advertising. Also, who, outside of corporate MAR/COM departments actually uses the term "customer-centric"? Think Client Focus. That IS a shift in how you think about your relationships. Clients rather than customers. Focus rather than centric. A world of different thinking. Focus on initiating, fostering, and building long-term client relationships in your marketing that naturally lead to sales rather than supporting traditional “image/branding” advertising.

Also, who, outside of corporate MAR/COM departments actually uses the term “customer-centric”? Think Client Focus. That IS a shift in how you think about your relationships. Clients rather than customers. Focus rather than centric. A world of different thinking.

]]> By: Scott Frangos http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/comment-page-1/#comment-259 Scott Frangos Sun, 23 Dec 2007 17:36:50 +0000 http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/#comment-259 Hi Newt - This is an excellent list -- a company would do well to read and contemplate it... thanks. Here's what struck me when I read it. a) It's mostly common sense b) Companies "Mar/Com" departments are usually focused on sales, not marketing c) The shift to quality content requires a paradigm mind switch from sales to publishing. Easier said than done. Most marketing groups are trained primarily in sales, and lack skills and experience in marketing. Conclusion? Savvy companies will hire experienced publishers. Best to you - Scott Hi Newt -

This is an excellent list — a company would do well to read and contemplate it… thanks.

Here’s what struck me when I read it.
a) It’s mostly common sense
b) Companies “Mar/Com” departments are usually focused on sales, not marketing
c) The shift to quality content requires a paradigm mind switch from sales to publishing.

Easier said than done. Most marketing groups are trained primarily in sales, and lack skills and experience in marketing. Conclusion? Savvy companies will hire experienced publishers.

Best to you -
Scott

]]> By: William Waites http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/comment-page-1/#comment-49 William Waites Wed, 24 Oct 2007 20:30:29 +0000 http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/#comment-49 Coincidentally, I just uncovered an article on Seth's blog that discuses Surveys. He says that they can be used to tell as well as listen. An example is a question that asks readers if they prefer Option A or Option B, when many of them may not even know there is an Option B until they read the survey. I was also thinking of a survey as an "activator" on the premise that an engaged reader can become an advocate or a more loyal customer. Coincidentally, I just uncovered an article on Seth’s blog that discuses Surveys. He says that they can be used to tell as well as listen. An example is a question that asks readers if they prefer Option A or Option B, when many of them may not even know there is an Option B until they read the survey. I was also thinking of a survey as an “activator” on the premise that an engaged reader can become an advocate or a more loyal customer.

]]> By: Newt Barrett http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/comment-page-1/#comment-47 Newt Barrett Wed, 24 Oct 2007 19:56:04 +0000 http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/#comment-47 Bill, Thanks for the kind words. I think polls can be very effective. We used them extensively when I was the publishing director of Logistics Today. We repurposed the results in the print magazine each month. The challenge is to make sure you have enough traffic to get a respectable number of responses. Offering an incentive, once again, would probably help boost response rates and loyalty to the site. Bill,
Thanks for the kind words. I think polls can be very effective. We used them extensively when I was the publishing director of Logistics Today. We repurposed the results in the print magazine each month. The challenge is to make sure you have enough traffic to get a respectable number of responses. Offering an incentive, once again, would probably help boost response rates and loyalty to the site.

]]> By: William Waites http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/comment-page-1/#comment-43 William Waites Wed, 24 Oct 2007 14:40:31 +0000 http://contentmarketingtoday.com/2007/10/24/dont-make-the-7-deadliest-content-marketing-mistakes/#comment-43 Hi Newt: First, please know that I am finding your e-newsletter to be a significant resource for internet marketing ideas. Thank you. Second, have you, your contributors or your readers had any experience with "polls" as an online marketing tool? I am considering using one or more polls to engage my customers. Any thoughts? Hi Newt:

First, please know that I am finding your e-newsletter to be a significant resource for internet marketing ideas. Thank you.

Second, have you, your contributors or your readers had any experience with “polls” as an online marketing tool?

I am considering using one or more polls to engage my customers. Any thoughts?

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