Comments on: 3 Ingredients to Content Marketing Success at Cafe Boulud http://contentmarketingtoday.com/2007/10/24/3-ingredients-to-content-marketing-success-at-cafe-boulud/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2007/10/24/3-ingredients-to-content-marketing-success-at-cafe-boulud/comment-page-1/#comment-45 Newt Barrett Wed, 24 Oct 2007 19:52:24 +0000 http://contentmarketingtoday.com/2007/10/24/3-ingredients-to-content-marketing-success-at-cafe-boulud/#comment-45 Bill, I think we're all motivated by rewards. I don't think that a restaurant, for example, would anger its clients by offering a nice extra for everyone they referred back. Smart restaurants--such as the Culinary Concepts folks(Chops, Pazzo, etc.)--are very smart about databases and do a great job of motivating their diners to come back again and again. Although they don't have a program for referrals, I'm pretty sure it would work if they tried it. At least, I know it would work for me. :-) Bill,
I think we’re all motivated by rewards. I don’t think that a restaurant, for example, would anger its clients by offering a nice extra for everyone they referred back. Smart restaurants–such as the Culinary Concepts folks(Chops, Pazzo, etc.)–are very smart about databases and do a great job of motivating their diners to come back again and again. Although they don’t have a program for referrals, I’m pretty sure it would work if they tried it. At least, I know it would work for me. :-)

]]> By: William Waites http://contentmarketingtoday.com/2007/10/24/3-ingredients-to-content-marketing-success-at-cafe-boulud/comment-page-1/#comment-44 William Waites Wed, 24 Oct 2007 15:02:50 +0000 http://contentmarketingtoday.com/2007/10/24/3-ingredients-to-content-marketing-success-at-cafe-boulud/#comment-44 Bless you, Newt. You are the living proof of the power of the Inet. Would that more customers would share their positive experiences as you have here. Unfortunately, from a business's standpoint, bad experiences travel faster and more vehemently than good experiences. I say from a business standpoint because, from a customer's standpoint, knowledge of bad practices is more important than that of good practices. Coming to content marketing, how does a responsible business that extends itself to provide a superior experience encourage customers who receive it to spread the word? How does one do this without appearing too promotional? Bless you, Newt. You are the living proof of the power of the Inet.

Would that more customers would share their positive experiences as you have here.

Unfortunately, from a business’s standpoint, bad experiences travel faster and more vehemently than good experiences. I say from a business standpoint because, from a customer’s standpoint, knowledge of bad practices is more important than that of good practices.

Coming to content marketing, how does a responsible business that extends itself to provide a superior experience encourage customers who receive it to spread the word? How does one do this without appearing too promotional?

]]>