http://contentmarketingtoday.com/2007/10/10/guerrilla-marketing-guru-content-is-key/ How to turn prospects into buyers with content marketing Thu, 29 Jul 2010 13:31:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2007/10/10/guerrilla-marketing-guru-content-is-key/comment-page-1/#comment-39 Samantha Scott Wed, 10 Oct 2007 14:25:23 +0000 http://contentmarketingtoday.com/2007/10/10/guerrilla-marketing-guru-content-is-key/#comment-39 I see. I have his more recent book and would have appreciated a littl more insight that he seemed to provide in his talk. Thanks for being so thorough and reporting back for those of us who couldn't make it. I see. I have his more recent book and would have appreciated a littl more insight that he seemed to provide in his talk. Thanks for being so thorough and reporting back for those of us who couldn’t make it.

]]> http://contentmarketingtoday.com/2007/10/10/guerrilla-marketing-guru-content-is-key/comment-page-1/#comment-38 Newt Barrett Wed, 10 Oct 2007 14:21:07 +0000 http://contentmarketingtoday.com/2007/10/10/guerrilla-marketing-guru-content-is-key/#comment-38 Samantha, It is amazing how much of what was in the 1993 version of his book--which I have-that he used in his talk. But he added a lot of new wrinkles, including the internet (not ever mentioned in '93) and content(also not mentioned). He also put a lot more weight on trade publications in 1993. He never mentioned them in 2007. Samantha,
It is amazing how much of what was in the 1993 version of his book–which I have-that he used in his talk. But he added a lot of new wrinkles, including the internet (not ever mentioned in ‘93) and content(also not mentioned).
He also put a lot more weight on trade publications in 1993. He never mentioned them in 2007.

]]> http://contentmarketingtoday.com/2007/10/10/guerrilla-marketing-guru-content-is-key/comment-page-1/#comment-37 Samantha Scott Wed, 10 Oct 2007 13:59:50 +0000 http://contentmarketingtoday.com/2007/10/10/guerrilla-marketing-guru-content-is-key/#comment-37 Thanks for sharing, Newt. I was planing to attend this conference and couldn't make it at the last minute. Thanks for sharing, Newt. I was planing to attend this conference and couldn’t make it at the last minute.

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