http://contentmarketingtoday.com/2007/10/09/new-ebook-teaches-how-content-marketing-turns-prospects-into-customers/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2007/10/09/new-ebook-teaches-how-content-marketing-turns-prospects-into-customers/comment-page-1/#comment-41 Newt Barrett Wed, 10 Oct 2007 23:21:41 +0000 http://contentmarketingtoday.com/2007/10/09/new-ebook-teaches-how-content-marketing-turns-prospects-into-customers/#comment-41 Stephanie, thanks. We're delighted you found our eBook to be on the money. Joe and I both come from publishing backgrounds so the importance of content seemed like a no brainer to us. We've both been surprised by how many marketers are mired in the past. What's worse is that so many media companies are starving their publications of content in order to feed private equity bottom lines. Of course, that makes for opportunities elsewhere. Stephanie, thanks. We’re delighted you found our eBook to be on the money.
Joe and I both come from publishing backgrounds so the importance of content seemed like a no brainer to us. We’ve both been surprised by how many marketers are mired in the past. What’s worse is that so many media companies are starving their publications of content in order to feed private equity bottom lines. Of course, that makes for opportunities elsewhere.

]]> http://contentmarketingtoday.com/2007/10/09/new-ebook-teaches-how-content-marketing-turns-prospects-into-customers/comment-page-1/#comment-40 Stephanie Diamond Wed, 10 Oct 2007 22:43:01 +0000 http://contentmarketingtoday.com/2007/10/09/new-ebook-teaches-how-content-marketing-turns-prospects-into-customers/#comment-40 Newt, I think you really hit the nail on the head with your ebook. People need to understand that great content is the key to online marketing success. I highly recommend it. Newt, I think you really hit the nail on the head with your ebook. People need to understand that great content is the key to online marketing success. I highly recommend it.

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