Comments on: How Does a Very Small Hotel Compete Against Giants?

By: Succeeding Today » Top 10 Content Marketing Posts in 2007

Succeeding Today » Top 10 Content Marketing Posts in 2007 — Wed, 19 Dec 2007 19:43:36 +0000

[...] That’s the conclusion of a September 13, 2007 article in Gulf Coast Business Review. It paints a detailed portrait of what they have been able to accomplish with a lot more creativity than dollars. Click here to learn how a small budget beats a big budget. [...]

By: Get Content.Get Customers. » Top 10 Content Marketing Posts in 2007

Get Content.Get Customers. » Top 10 Content Marketing Posts in 2007 — Wed, 19 Dec 2007 19:42:04 +0000

By: Newt Barrett

Newt Barrett — Thu, 27 Sep 2007 15:31:08 +0000

Bill,
After having looked for a mini-vacation spot last night, I looked at a Hilton property. In fact, the ‘Tween Waters Inn website is much more useful, attractive, and content rich. Sometimes, it looks as though being big doesn’t get you anything. And that a hometown marketing agency can beat out whatever monster agency Hilton is using.
Newt

By: William Waites

William Waites — Thu, 27 Sep 2007 11:57:43 +0000

Newt:
This the first issue of your onliner I have received. Good on you, as we used to say in Australia. I share your observation that too many advertising agency people believe the web and the internet are still a “fad”. In fact, among those of us who got on board early, the web/internet – from web sites to blogs to email marketing – has become a marketing tool of first choice.

By: Newt Barrett

Newt Barrett — Wed, 26 Sep 2007 22:03:53 +0000

John,
When I got my copy of GCBR, I was thrilled to see that we have local folks who really understand content marketing. What’s great about the net is that you can leverage brainpower and creativity without losing your shirt.
What disappoints me is that too many agency folks are still not up to speed–either for their clients or for their own websites.
Newt

By: John Sprecher

John Sprecher — Wed, 26 Sep 2007 21:54:37 +0000

Newt: I want to thank you for the commentary regarding my agency’s work on behalf of ‘Tween Waters Inn. I’m blessed to be able to say that Jeff Shuff of TWI demonstrates the old ad adage: good clients get good work. Well, he’s a great client for all the right reasons, and it’s been my honor to come to know him and perform for him.