Content Marketing Today

How to Know If Your Site is Too Much about You–and Not Enough about Your Customers

Of course, we’re all proud of the organizations we work for–and for the products and services we sell. Sometimes we may be a bit too proud and forget that ‘we’ aren’t what’s most important. Our customers are most important.

To find out if your website is a bit too ‘we’-centric, check out a fun tool from the folks at Future Now, the free We We Monitor. As they note on their website:

As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?

Rating your site with the ‘We We’ Monitor

To find out if your site is more about yourself than what’s important to your prospects, simply load in your website address and your company name. You’ll receive an almost instant report that gives you a snapshot of how customer-oriented your site is. I tested it with some of my favorite bad example sites. They scored poorly, indeed.

Click here to try the We We Tool.

Learn even more from their book, Waiting for Your Cat to Bark

Two of their principals, Bryan & Jeffrey Eisenberg recently wrote a terrific book, Waiting for Your Cat to Bark. In the book, they focus on how to lead your customers toward a purchase on your website. They provide you with a detailed blueprint to follow.

Needless to say relevant content plays a key role. Check out our review