http://contentmarketingtoday.com/2007/09/25/how-to-choose-a-search-engine-optimization-provider/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2007/09/25/how-to-choose-a-search-engine-optimization-provider/comment-page-1/#comment-34 Newt Barrett Thu, 27 Sep 2007 15:28:00 +0000 http://contentmarketingtoday.com/2007/09/25/how-to-choose-a-search-engine-optimization-provider/#comment-34 Bill, Thanks for your thoughtful comment. Unfortunately, there is way too much snake oil on the internet. You may want to check out our related post on Google and relevance, also on the front page today. Newt Bill,
Thanks for your thoughtful comment. Unfortunately, there is way too much snake oil on the internet. You may want to check out our related post on Google and relevance, also on the front page today.
Newt

]]> http://contentmarketingtoday.com/2007/09/25/how-to-choose-a-search-engine-optimization-provider/comment-page-1/#comment-33 William Waites Thu, 27 Sep 2007 12:10:29 +0000 http://contentmarketingtoday.com/2007/09/25/how-to-choose-a-search-engine-optimization-provider/#comment-33 It seems to me that SEO has become the snake oil of the 21st Century. So many fast talkers and hype-sters over-promise what they can deliver and hide behind the technological green curtain to justify their fees. I regularly hear offers that "guarantee" to get a web site to the top of the "search engines". Upon further investigation, the search engines they refer to are some obscure ones and the high SERPs are for obscure search terms. (Even that, they won't "guarantee" if you push them.) In fact, as an optimizer myself, I find that SEO isn't all that difficult. If you build a site with valuable content for the people you want to attract, and you write it to feature the search terms your desired audience uses, they will find you. Even then, when Google shakes the jar of beans, you may find your site slipping in their all-important SERPs. With apologies to Thomas A., perspiration is more important than inspiration. It seems to me that SEO has become the snake oil of the 21st Century. So many fast talkers and hype-sters over-promise what they can deliver and hide behind the technological green curtain to justify their fees. I regularly hear offers that “guarantee” to get a web site to the top of the “search engines”. Upon further investigation, the search engines they refer to are some obscure ones and the high SERPs are for obscure search terms. (Even that, they won’t “guarantee” if you push them.) In fact, as an optimizer myself, I find that SEO isn’t all that difficult. If you build a site with valuable content for the people you want to attract, and you write it to feature the search terms your desired audience uses, they will find you. Even then, when Google shakes the jar of beans, you may find your site slipping in their all-important SERPs. With apologies to Thomas A., perspiration is more important than inspiration.

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