Great Content = Great Conversion Rates
Great content isn’t just to make your prospects smarter and better informed. Great content is really about delivering sales & marketing results.
That’s what Brett Gilbertson of BiteMark makes clear in a recent post. His company makes its living by building websites for clients that generate plenty of leads and plenty of sales. He does it through effective content marketing:
Effectively dealing with the infinite choice of consumers on the web involves a mind shift from old marketing where commercial messages are thrust on people. The messages that work best on the web are chosen by them. There’s a huge benefit to making this mindshift – it’s easy to create content that your customers are looking for.
By the way, he practices what he preaches. His website is most effective. Strong relevant visuals. Text that gets right to the point.
Old-fashioned billboard marketing still works on I-95, but it doesn’t work on the web. You must offer content that is relevant to your buyers–or they won’t buy from you.
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