Comments on: Demise of Two Venerable B2B Mags Signal Need for New PR Strategies http://contentmarketingtoday.com/2007/09/07/demise-of-two-venerable-b2b-mags-signal-need-for-new-pr-strategies/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2007/09/07/demise-of-two-venerable-b2b-mags-signal-need-for-new-pr-strategies/comment-page-1/#comment-27 Newt Barrett Mon, 17 Sep 2007 15:37:13 +0000 http://contentmarketingtoday.com/2007/09/07/demise-of-two-venerable-b2b-mags-signal-need-for-new-pr-strategies/#comment-27 Doug, I'm glad to get you started on the path to content marketing. My background is primarily in technology publishing where content was everything. What was true then--and is largely still true now: marketers don't do a very good job of understanding what their customers really need to know. Even if they do understand, they tend to restrict marketing efforts to billboard-style messaging--Big, flashy graphics, a few words that attempt to stop passersby in their tracks. You may want to read the ThomasNet article to see how important and how measurable great content can be. Doug,
I’m glad to get you started on the path to content marketing. My background is primarily in technology publishing where content was everything. What was true then–and is largely still true now: marketers don’t do a very good job of understanding what their customers really need to know. Even if they do understand, they tend to restrict marketing efforts to billboard-style messaging–Big, flashy graphics, a few words that attempt to stop passersby in their tracks. You may want to read the ThomasNet article to see how important and how measurable great content can be.

]]> By: Doug Haslam http://contentmarketingtoday.com/2007/09/07/demise-of-two-venerable-b2b-mags-signal-need-for-new-pr-strategies/comment-page-1/#comment-26 Doug Haslam Mon, 17 Sep 2007 15:27:03 +0000 http://contentmarketingtoday.com/2007/09/07/demise-of-two-venerable-b2b-mags-signal-need-for-new-pr-strategies/#comment-26 Thanks for the link! Updating to Business 2.0, it appears that Fortune magazine will now be creating more opportunities for that kind of pitching. The other side, particularly in this case, is that online outlets, such as TechCrunch, Engadget, and Mashable, have sprung up to cover what is going on in the "mew" tech world, so perhaps those additional opportunities are the ones that have already been established. You are making me think about how creating content is one of the ways to go. When you put this in the context of creating blogs and podcasts, then people like me can understand where this gets at. The most important thing will be that the content creates value rather than selling at the customers. Thanks for the link!

Updating to Business 2.0, it appears that Fortune magazine will now be creating more opportunities for that kind of pitching. The other side, particularly in this case, is that online outlets, such as TechCrunch, Engadget, and Mashable, have sprung up to cover what is going on in the “mew” tech world, so perhaps those additional opportunities are the ones that have already been established.

You are making me think about how creating content is one of the ways to go. When you put this in the context of creating blogs and podcasts, then people like me can understand where this gets at. The most important thing will be that the content creates value rather than selling at the customers.

]]>