Love ’em or Hate ’em, You Can’t Forget ’em.
“Where’s the beef?”
“So easy even a caveman could do it.”
What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable?
In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explain brilliantly why such “sticky” ideas escape the dustbin of history and provide a framework that enables us to communicate more effectively.
“Regardless of your level of ‘natural creativity’ … a little focused effort can make almost any idea stickier [and] more likely to make a difference,” they write.
The Heath brothers have written a very sticky book that will improve your ability to be truly memorable–online, in-print or in person. Click here to read our full review in Gulfshore Business.