Made to Stick: Make You & Your Ideas Unforgettable

Love ’em or Hate ’em, You Can’t Forget ’em.

“Where’s the beef?”

“So easy even a caveman could do it.”

What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable?

In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explain brilliantly why such “sticky” ideas escape the dustbin of history and provide a framework that enables us to communicate more effectively.

“Regardless of your level of ‘natural creativity’ … a little focused effort can make almost any idea stickier [and] more likely to make a difference,” they write.

The Heath brothers have written a very sticky book that will improve your ability to be truly memorable–online, in-print or in person. Click here to read our full review in Gulfshore Business.

Buy ‘Made to Stick’ on Amazon.com

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2 Comments

  1. James Leese
    Posted September 5, 2007 at 8:56 am | Permalink

    One of the best books on this hot subject. Similar to Tipping Point but with additional great new concepts.

  2. Newt Barrett
    Posted September 6, 2007 at 3:18 pm | Permalink

    James,
    Thanks for the feedback. I read lots and lots of books–and I found this one of the best. It’s a fun read that offers lots of practical, put-it-to-work advice.
    Newt