Content Marketing Today

Microsoft Article Quotes ContentMarketingToday.com’s Newt Barrett on Content Marketing

In an August 2007 online article that highlighted content marketing, Succeeding Today CEO, Newt Barrett, was interviewed by author Chris Elliott as part of his ongoing Microsoft Office Live series on web best practices.

In his second of 5 points on ‘Connecting with Customers Online,’ Chris Elliott referenced Mr. Barrett’s emphasis on the importance of compelling online content:

Challenge customers with information that provokes a response. Newt Barrett, a Bonita Springs, Fla., media consultant and the co-author of an upcoming book about marketing through Web content, says actionable site content is critical to connecting with customers. “Compelling content generates highly qualified leads,” he says. “Compelling online content begins an ongoing dialogue with your best buyers from the very first moment they land on your Web site.”
What works? Contextually relevant content: anything from a chart depicting the growth in demand for a certain product to a short paragraph summarizing the benefits of a service. Barrett recalls one example of a custom publisher that launched a quarterly white-paper series. Most of the promotion was simple —just a short Web site blurb and a few ads. The papers were only about eight pages each, but the information was relevant and valuable to the user. And it sold well.

Click to read all of Chris Elliott’s Microsoft Live article, “5 Tips on Connecting with Customers Online.”