http://contentmarketingtoday.com/2007/07/30/gannett-newspapers-are-going-pro-am-to-survive/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2007/07/30/gannett-newspapers-are-going-pro-am-to-survive/comment-page-1/#comment-20 Newt Barrett Tue, 31 Jul 2007 14:08:54 +0000 http://succeedingtoday.com/2007/07/30/gannett-newspapers-are-going-pro-am-to-survive/#comment-20 Lois, Thanks for the comment. I think the biggest challenge for newspapers is how to balance shrinking newsrooms and eroding ad dollars with the need to provide content that is relevant. Because the print revenues dwarf online revenues, will the print versions be able to survive as print profit margins evaporate. There is a unique challenge to objectivity here in SW Florida because we have lots of motivated older citizens with time on their hands who may be only too happy to be part of the 'crowdsource.' Their parochial interests may have littl to do with the best interests of the community as a whole. Lois,
Thanks for the comment. I think the biggest challenge for newspapers is how to balance shrinking newsrooms and eroding ad dollars with the need to provide content that is relevant. Because the print revenues dwarf online revenues, will the print versions be able to survive as print profit margins evaporate.
There is a unique challenge to objectivity here in SW Florida because we have lots of motivated older citizens with time on their hands who may be only too happy to be part of the ‘crowdsource.’ Their parochial interests may have littl to do with the best interests of the community as a whole.

]]> http://contentmarketingtoday.com/2007/07/30/gannett-newspapers-are-going-pro-am-to-survive/comment-page-1/#comment-18 Lois Bolin Ph.D. Tue, 31 Jul 2007 10:11:32 +0000 http://succeedingtoday.com/2007/07/30/gannett-newspapers-are-going-pro-am-to-survive/#comment-18 Good luck with the new endeavor. Trained jounalism, more often than not, rely upon people with an ax to grind for information. They go one step further and find the opposite side of the ax to ensure balance and hopefully go a few more steps for a 360 perspective. Newspapers have to seek new ways to ensure their marketshare - their readership demands it- the changing world requires it. Your thoughts on niche opportunities are right on target. Again good luck! Good luck with the new endeavor. Trained jounalism, more often than not, rely upon people with an ax to grind for information. They go one step further and find the opposite side of the ax to ensure balance and hopefully go a few more steps for a 360 perspective. Newspapers have to seek new ways to ensure their marketshare – their readership demands it- the changing world requires it. Your thoughts on niche opportunities are right on target. Again good luck!

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