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The Key to a Successful Content Marketing Strategy

Translate Your In-Depth Customer Understanding into Relevant and Compelling Content That Builds Trust and Inspires Action

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Identify Your Ideal Target Buyer

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Understand Your Target Buyer's Toughest Problems

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Deliver Compelling Content that Helps Solve Your Buyer's Problems

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Be a Trusted Source of Vital Information

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Become a Trusted Source of Products and Services

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Make It Easy for Your Buyers To Take Action Now

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The Key to a Successful Content Marketing Strategy

Translate Your In-Depth Customer Understanding into Relevant and Compelling Content That Builds Trust and Inspires Action Learn how to turn prospects into buyers with content marketing. Here are the basics.

Welcome to Your Home for News, Trends, Tips, and Tutorials about Content Marketing:

It’s All About Making it Easier for Your Customers to Buy from You!

We’ll Help You Design and Deploy Your Content Marketing Strategy:

It’s Critical to Attract and Retain More Customers

We live in a world where both consumers and business buyers want to make up their own mind about what they need.

By the time they are ready to talk to you, they will be armed with information about your company, its people, and its products. This is true whether they plan to buy a Mazda or machine tools.

Benefit from this new buyer behavior by executing an effective content marketing strategy.

Learn how now!

Featured Articles

Cyndee Woolley's Upcoming June 2013 Book

Write a Book. Change the World.

By: Newt Barrett | Published: April 25, 2013

11 Steps to Creating a Successful Business Book. Great business books do change the world. They change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and

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Top Content Strategy Takeaways from Confab 2013 London—Day One

By: Newt Barrett | Published: April 2, 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

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Forbes Magazine Expert Columnist Features Content Marketing

By: Newt Barrett | Published: February 13, 2013

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe it’s not difficult if you stick to several core

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How Constant Contact Walks the Content Marketing Walk

By: Newt Barrett | Published: November 6, 2012

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate.  They have

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Latest Posts

Cyndee Woolley's Upcoming June 2013 Book

Write a Book. Change the World.

By: Newt Barrett | Published: April 25, 2013

11 Steps to Creating a Successful Business Book. Great business books do change the world. They change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and

» Read More...

Bo Helping President with his Content Marketing

How Barack Obama Became Content Marketer-In-Chief of the USA

By: Newt Barrett | Published: April 3, 2013

Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. They have effectively dis-intermediated the media. Just as all great content marketers, they are thinking

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How a Gardening Company Newsjacked a Blizzard

By: Newt Barrett | Published: March 6, 2013

Making Your Customers Grow In Spite of the Snow Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than fight the obvious, the folks

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5 Ideas for New Business Blog Topics for a New Year

By: TheNewsBrothers | Published: February 15, 2013

Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful

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